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Use Promotional Products Effectively with These 4 Business-to-Business Marketing Tips

Posted April 26, 2013  |  written by  |  Tips and Trends from the Experts

Use Promotional Products Effectively with These 4 Business-to-Business Marketing Tips

Investing in promotional products is a key marketing strategy for any business, big or small.  Start-up operations can benefit just as much from customized items like pens, mugs and T-shirts as would any major international corporation. But sometimes knowing how to best utilize promotional products to your advantage can be tricky – especially when it comes to business-to-business contacts. Whether your in-house marketing team is looking for a few tips or you’re headed off to your very first trade show and don’t want to head in unprepared, consider these tactics.

4 Business-to-Business Marketing Tips to Effectively Use Promotional Items

  1. The press kit giveaway: Trade shows are a great place to mix and mingle with other business owners, many of whom could become customers of yours in the near future. Alongside all the other trade show trappings, you’ll want to make sure you bring a number of press kits with you. These are essentially just pre-packaged bundles of promotional materials. A lot of it will be practical – contact info, price listings, photos of your product or service – but the key to using promotional items well is to offer other show attendees something unique and interesting. Custom notepads bearing your company logo are a great choice. Other reps will likely be scribbling notes as they walk the show floor, and this way they’ll have you to thank afterward!
  2. The casual leave-behind: Of course, the best complement to customized notepads are promotional pens. These are worth slipping into your press kit, of course, but these pens designed with your corporate logo have other benefits. One classic tactic for business-to-business marketing is to simply leave your pens in prime locations. Whether it’s at a coffee shop, bank or following a brief meeting – leave your pen on a desk and it’s an instant reminder of your services to whoever picks it up.
  3. The promotional mailer: Mailers are essentially press kits that you send out via the USPS rather than handing over at a trade show, and they carry all the same perks. However, since space and weight are likely to be issues, you probably don’t want to pack these with promotional notepads. Instead, slip in a few lightweight custom magnets printed with your logo and any pertinent information, like phone numbers, websites and email addresses.
  4. The personalized “Thank You”: Business-to-business marketing isn’t all about bringing in new work, either, as you know. Sometimes, it’s to your benefit to show a little client appreciation to one of your most loyal associates. At times like this, nothing gets that giant “Thanks!” across like corporate gifts. Designer bags, smartphone accessories, books, gift cards and other options are all easily personalized.

What business-to-business marketing tips do you have?

Have any tactics or tricks of the trade you’re eager to share? Don’t hesitate to let us know! We’re excited to find out what has worked best for you over the years.

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